Rum is Growth

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The rum industry is expected to see significant growth, expanding from $1.5 billion to an estimated $2.5 billion by 2031, with much of this growth driven by the rising demand for premium and super-premium rums. This trend reflects consumers’ increasing interest in high-quality, artisanal spirits that offer a more refined drinking experience, particularly in markets like the U.S. and Europe. Craft distilleries like La Destilería, with their focus on innovative production methods and authentic heritage, are well-positioned to capitalize on this shift toward premiumization, as discerning consumers seek out unique, small-batch rums over mass-produced options.

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